Responsibilities

• Lead Meter's social strategy from concept to impact. From ideation and drafting to publishing and measurement, you own the entire process. This means you decide what’s worth saying, when, and where.
• Create social-native editorial content. Not everything we post will start with a blog or a product launch. You'll develop original content—new formats, series, moments—built for social. We have a few in mind, but we're hiring you because you'll have better ones and can execute on them.
• Translate existing Meter's work into clear, compelling narratives tailored to each platform. This means clipping, reformatting, and contextualizing content so it earns attention wherever it lands.
• Enable our team to post. Our most untapped distribution channel is the people who work here. You'll build the tools, content, and frameworks that make it easy for all of Meter to show up on their own social channels in a consistent and genuine way.
• Insert Meter into the right conversations. Whether that's a Reddit thread where our perspective belongs or a LinkedIn moment where our product story is suddenly relevant, you'll find those openings and use them.
• Define performance benchmarks and use them . Set platform-specific baselines in your first 60 days and let the data shape what we post, where, and how often.
• By the week: Develop and ship a new social-native editorial concept that’s unique to Meter and geared at reaching an untapped audience on X.
• Clip a product demo or founder interview into something worth watching on LinkedIn.
• Grab members of the Meter team for impromptu video interviews on a new piece of hardware we’re building.
• Tag along on a customer deployment (could be anything from a sports arena or a sub-zero cold-storage facility) to capture original footage and bring our audience along for how we're simplifying internet and Wi-Fi in spaces that have never had it easy.
• Work with our in-house film team to develop short-form content on a new product launch.