Social Media & Marketing Specialist at Wisconsin State Fair Park | Milwaukee, WI | $25/hr – $26/hr

Wisconsin State Fair Park

Social Media & Marketing Specialist

Milwaukee, WI (Hybrid)

$25/hr – $26/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the social voice for Wisconsin State Fair and Fair Park, delivering real-time and scheduled campaigns, contests, and content across Facebook, X, Instagram, YouTube, and LinkedIn; drive asset management, stakeholder coordination, and post-event reporting to show impact.

Own content calendar alignment and brand voices across channels; manage real-time postings and engagement.
Lead social contests, sponsorship fulfilment, and creator program from budgeting through recap.
Partner with the agency of record and internal teams to track metrics, deliver post-event recaps, and ensure compliance with regulations.

Job Description

Responsibilities

Adopt, cultivate, and champion the voice of Wisconsin State Fair and State Fair Park throughout all external communications
Execute strategic social media campaigns, report success metrics, and track performance
Execute all aspects of social media campaigns across multiple platforms, including, Facebook, X, Instagram, YouTube, and LinkedIn. This includes, but is not limited to:
Create engaging copy and post natively or through Agorapulse or similar social media management platform
Schedule posts
Respond to Fairgoer comments
Answer Fairgoer direct messages in a professional and brand appropriate tone
Develop and create real-time postings during the annual Wisconsin State Fair to highlight entertainment, events, and unique experiences
Work with team to create engaging, timely, unique, and brand-relevant content for all platforms
Copywriting and editing skills required, adaptability to the brand voice of Wisconsin State Fair Park’s multiple channels with uniquely developed brands
Create and oversee all social media contests including, but not limited to, maintaining contest rules for each promotion, and working closely with the team to administer them through platforms such as Hive.co
Adhere to content calendar for both the State Fair and Fair Park social media channels
Coordinate & schedule within content calendars social media efforts with other departments, including but not limited to, Human Resources, Competitive Exhibits, Agriculture, and Event Services
Assist with sponsorship proposals and ensure fulfilment of contractual obligations relating to social media promotions and posts
Create and maintain the robust content creator program for State Fair Park including budgeting, pitching, contracting, execution supervision, and recaps
Provide detailed social media recaps to various departments for use in post-event presentations
Maintain various established brand voices based on origin of content
Maintain photo & video assets including recognizing, coordinating and obtaining assets that are needed for each event
Work closely with marketing agency of record to ensure best use of tools to gather impactful insights
Partner with marketing agency of record to ensure compliance with all regulations regarding campaigns?

Preferred

Digital marketing experience is preferred
Knowledge of WordPress or other CMS and entry-level graphic design program knowledge a plus
Associate or bachelor’s degree in communications or related field is preferred

Requirements

Minimum of three years of social media marketing experience, required
Proficiency in using Facebook, Instagram, X, formerly Twitter, LinkedIn, and YouTube
Project management skills and strong planning, time management, organizational, and administrative skills
Digital marketing experience is preferred
Associate or bachelor’s degree in communications or related field is preferred
Proficiency in Microsoft Office suite, including Word, Outlook, PowerPoint and Excel
Critical thinking and problem-solving skills to identify and address content-related issues
Event planning and execution experience
Ability to work extended hours, including nights and weekends, at times leading up to and during the Wisconsin State Fair
Knowledge of WordPress or other CMS and entry-level graphic design program knowledge a plus

Benefits

A comprehensive fringe benefits package, including a pension, health and dental insurance, life insurance, and disability insurance is available after a minimum employment period is met.
Paid time off for vacation, holidays, etc. is not included as part of the benefits package per State of Wisconsin Legislature, s. 230.26(4), Wis. Stats .

Wisconsin State Fair Park

4.2 Glassdoor

Wisconsin State Fair Park is multi-purpose entertainment venue hosting activities, events and meetings throughout the year. It is home to the Exposition Center, Tommy G. Thompson Youth Center, the Milwaukee Mile Speedway, Wisconsin Products Pavilion, and many other facilities, where hundreds of events are held each year, most notably the annual Wisconsin State Fair, presented by UScellular.The RV Park at Wisconsin State Fair Park is the only RV Park in the Metro Milwaukee area, and is open 24/7/365. The 11-day Wisconsin State Fair is the state’s largest agriculture showcase, and features dozens of FREE entertainment stages as well as the State Fair Main Stage, presented by Potawatomi Casino Hotel, hosting some of today’s top entertainers. Each year the Fair features thousands of animals and exhibitors, hundreds of food and beverage vendors, endless family activities, events, contests, and more. State Fair has welcomed more than one million guests the past five years, and 2026 marks 175 years of celebrating this tradition.

Milwaukee, Wisconsin, USA

211 employees (24 in marketing)

www.WiStateFair.com

93% recommend to a friend

26% CEO approval