Social Media & Marketing Specialist (On-Site) at Healthy Self | Palm Desert, CA | $38/hr – $45/hr

Social Media & Marketing Specialist (On-Site)

Palm Desert, CA (On-site)

$38/hr – $45/hrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Drive performance-focused digital marketing and SEO for a health-focused brand; role covers strategy, content creation, and analytics across channels.

Own data-driven strategy across social platforms and digital channels.
2+ years of marketing with performance analytics and SEO execution.
On-site availability in Palm Desert, CA (local candidates preferred).

Job Description

Responsibilities

Develop and execute a data-driven marketing strategy across social platforms and digital channels
Create high-quality content (photo, video, short-form, educational) aligned with brand and conversion goals
Track, analyze, and report on key performance metrics (lead generation, conversion rates, engagement, ROI)
Optimize campaigns based on data insights and testing
Utilize AI tools and marketing technology to improve efficiency, targeting, and content creation
Own and execute SEO strategy, including keyword research, on-page optimization, local SEO, and content optimization
Improve website visibility and rankings on search engines to drive organic traffic and qualified leads
Manage or collaborate on website updates, landing pages, and blog content for SEO performance
Monitor SEO performance using tools (Google Analytics, Search Console, etc.) and adjust strategy accordingly
Manage CRM, email marketing, and lead funnels where applicable
Collaborate with internal team to align marketing with patient outcomes and services
Oversee online reputation, reviews, and community engagement
Execute local marketing initiatives and partnerships