Social Media Marketing Specialist

Virginia, USA (On-site)

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media strategy and execution for GovCon-focused audiences, owning content, calendar, and engagement.

  • Own daily content creation and posting to meet monthly goals.
  • Must-have: 5 years of GovCon or federal social media experience with LinkedIn.
  • Standout: Experience building a LinkedIn community and producing GovCon video content.

Job Description

Responsibilities

  • Thoughtfully analyze metrics to refine strategies and measure outcomes.
  • Develop a weekly and monthly content calendar with a focus on engaging followers and driving conversions for specific campaign goals.
  • Create, schedule, and publish daily content to engage audiences and meet monthly goals.
  • Collaborate with other team members to ensure brand consistency across all channels
  • Participate in events to generate video content that’s distributed to our social media outlets.
  • Stay up to date with current technology and social media trends to adjust content for maximum engagement and conversions.
  • Able to record and publish video content to social media outlets.
  • Able to engage in meaningful conversations with our audiences on relevant topics in the GovCon industry.

Requirements

  • Must have 5 years of social media experience with a GovCon or federal agency
  • Must have experience with LinkedIn
  • Managing Quora and/or Reddit is a plus
  • Bachelor’s degree in marketing or a related field with solid knowledge of marketing principles

Preferred

  • Proven work experience in social media management, including content strategy, community management, and paid social media
  • Must have experience building a LinkedIn community
  • A good understanding of SEO, keyword research, and GA4 is a plus.
  • Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
  • Flexibility and adaptability, with a willingness to learn new things and take on new challenges
  • Experience working in a fast-paced, ever-changing environment.
  • Advanced knowledge of social media platforms and best practices.
  • Experience in using the following tools is a plus: AHREFS, Canva, GA4, Google Trends, Google Workspace, Hootsuite, LinkedIn Analytics
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Executive Mosaic

Since 2002, Executive Mosaic (www.executivemosaic.com) has been the leader in connecting, promoting and branding executives of consequence and the companies they represent, through exclusive peer networking events and our media properties. Executive Mosaic has three core lines of business focused primarily on GovCon; 4x24 Leadership Program, Potomac Officers Club, and Media properties.Our cross-media platform serves as the trusted source of news about the people, policies, trends and events shaping the GovCon sector, and our Membership programs bring together executives-of-consequence from across the GovCon industry.

Founded in 2008
Vienna, Virginia, USA
47 employees (11 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
35.4%
Direct
18%
Referral
35.4%
Social
9.8%
Paid
1.2%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
11 (23% of company)

Recent News