Responsibilities

• Plan, schedule, and manage social media content across multiple client accounts
• Write captions that align with brand voice and marketing strategy
• Develop and maintain monthly content calendars
• Perform competitor and market research
• Analyze performance metrics and suggest improvements
• Collaborate on content direction and strategy
• Ensure consistency across all platforms (Instagram, Facebook, etc.)

Requirements

• 1–3+ years experience in social media marketing or content management
• Strong copywriting skills and understanding of brand voice
• Experience with content scheduling tools (Later, Hootsuite, Meta Business Suite, etc.)
• Ability to manage multiple accounts and deadlines
• Strong organizational and communication skills
• Basic understanding of analytics and performance tracking

Preferred

• Experience working with service-based businesses or personal brands
• Understanding of content strategy, not just content creation
• Ability to identify trends while maintaining brand consistency
• Thinks strategically, not just tactically
• Takes initiative and ownership of their work
• Is detail-oriented and highly organized
• Can adapt to different brand voices
• Is open to feedback and committed to improving
• This role is ideal for someone who is both creative and strategic, with strong writing skills and attention to detail.