Social Media Marketing Specialist

Canfield, OH (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end social media campaigns for clients, including paid and organic, with direct exposure to executives.

  • Own content creation, scheduling, and performance optimization across major platforms.
  • Must-have: 3+ years managing paid social campaigns and Meta Ads Manager expertise.
  • Standout: High-visibility role with direct access to the Executive Team across multiple clients.

Job Description

Responsibilities

  • Create, schedule, and publish organic and sponsored content across all major social media platforms:
  • Ad creation (copy, visuals, and formatting)
  • Audience targeting and segmentation
  • Budget allocation and campaign setup
  • Ongoing monitoring and optimization for peak performance
  • Write clear, engaging, and on-brand captions tailored to each client and platform
  • Collaborate with internal design teams to develop graphics, video, and visual assets
  • Manage day-to-day social media activity including comments, messages, and engagement opportunities
  • Develop and maintain monthly content calendars aligned with client strategy
  • Track, analyze, and report on both organic and paid social performance, providing insights and recommendations to improve engagement, reach, conversions, and ROI

Requirements

  • 3+ years of hands-on experience in social media execution , including paid social campaign management (agency experience preferred)
  • Proven experience managing and executing across all major platforms, including Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), YouTube, Google My Business
  • Hands-on experience with paid social tools and ad managers, including Meta Ads Manager and similar platforms
  • Experience using social media management and scheduling tools such as Hootsuite, HubSpot, or similar
  • Strong writing skills with the ability to adapt tone and voice across industries
  • Proven ability to analyze performance metrics and translate data into actionable insights
  • Strong organizational skills with the ability to manage multiple client accounts and deadlines

Benefits

  • Full-time, salaried, exempt position
  • High-visibility role with direct access to the Executive Team
  • Competitive compensation and benefits package
  • Paid time off
  • Paid birthday, personal day, and holidays
  • Retirement Savings Plan with Employer Match
  • Hybrid work environment with 1 in-office day at corporate
Cassidy Advertising & Consulting LLC logo

Cassidy Advertising & Consulting LLC

Full service Advertising Agency and Outsourced Marketing Directors since 1996. We handle all marketing, advertising, and public relations services including marketing plans, website design/redesign, website management, graphic design, social media management, human resources digital marketing, search engine optimization (SEO), Google Ads, email and website hosting, email blasts, copywriting, media placement, press releases, blogs, trade booth design, branding, sales tools, and marketing products. Available 24/7. Google Ad Partner, Constant Contact Certified, and AIST certified. Book your appointment today!

Founded in 1996
Canfield, Ohio, USA
5 employees (4 in marketing)

Traffic Signals

Monthly Visitors
136
Traffic Source Mix
Search
36.7%
Direct
39.7%
Referral
12.8%
Social
8.4%
Paid
1.3%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
4 (80% of company)