Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Conduct keyword research and optimize content for SEO to improve organic search rankings and website traffic.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, ensuring timely responses and insights.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance posts, advertisements, and branding materials.
• Plan, execute, and analyze Facebook Advertising campaigns to maximize reach and conversions within budget parameters.
• Utilize social media management tools like Hootsuite and Buffer to schedule posts, track performance metrics, and streamline content workflows.
• Collaborate with the public relations team to craft press releases, media pitches, and influencer outreach that align with branding goals.
• Produce high-quality multimedia content including photography and video editing to support marketing campaigns.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Maintain strong relationship management with influencers, partners, and internal teams to foster brand loyalty and collaborative growth.

Requirements

• Proven experience in social media marketing, content creation, or digital marketing roles with a focus on SEO strategies.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design purposes.
• Hands-on experience with social listening tools such as Hootsuite or Buffer (application).
• Strong understanding of Facebook Advertising platform along with experience managing paid campaigns.
• Knowledge of web analytics tools like Google Analytics for data-driven decision making.
• Ability to produce engaging multimedia content including photography and video editing using relevant software.
• Excellent proofreading skills with an eye for detail to ensure high-quality messaging across all channels.
• Familiarity with branding principles, public relations practices, e-commerce platforms, and digital marketing trends.
• Strong relationship management skills combined with the ability to work collaboratively in a fast-paced environment.

Benefits

• Employee discount