Responsibilities

• Develop and implement social media marketing strategies aligned with business objectives and brand goals.
• Manage and grow the company’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, and other relevant channels.
• Create, schedule, and publish engaging content including posts, videos, stories, reels, and promotional campaigns.
• Monitor social media performance, audience engagement, and campaign effectiveness using analytics tools.
• Develop content calendars and coordinate with creative teams to ensure consistent brand messaging.
• Manage community engagement by responding to comments, messages, and customer inquiries in a timely manner.
• Plan and execute paid social media advertising campaigns to increase reach, leads, and conversions.
• Identify influencer marketing opportunities and build relationships with content creators and brand ambassadors.
• Conduct competitor analysis, social listening, and market research to identify trends and opportunities.
• Prepare performance reports, dashboards, and strategic recommendations for management.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
• Strong understanding of social media platforms, content marketing, and digital advertising strategies.
• Experience managing business social media accounts and executing successful campaigns.
• Knowledge of social media management and analytics tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, Google Analytics, or similar platforms.
• Experience with paid social advertising campaigns and audience targeting strategies.
• Excellent copywriting, storytelling, and content creation skills.
• Familiarity with graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or equivalent software is an advantage.
• Strong analytical, problem-solving, and project management abilities.
• Excellent communication and stakeholder management skills.
• Previous experience in social media marketing, digital marketing, brand management, or content marketing is preferred.

Preferred

• Familiarity with graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or equivalent software is an advantage.
• Previous experience in social media marketing, digital marketing, brand management, or content marketing is preferred.

Benefits

• A creative and collaborative work environment.
• Opportunities to lead impactful social media and digital marketing campaigns.
• Career growth and professional development opportunities.
• Exposure to emerging digital trends, marketing technologies, and brand-building initiatives.
• Supportive team culture with mentorship and continuous learning.
• Competitive salary and comprehensive benefits package.
• Access to training programs, industry events, certifications, and professional development resources.