Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Manage daily social media activities including content scheduling, posting, monitoring, and community engagement using tools like Hootsuite or Buffer
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance campaign effectiveness
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity to inform marketing tactics
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach on social channels and web platforms
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital channels to boost visibility and conversions
• Collaborate with cross-functional teams such as PR, sales, and product development to ensure consistent branding and messaging across all touchpoints
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and adjust strategies accordingly
• Maintain strong relationships with media outlets, influencers, partners, and customers through effective relationship management strategies
• Oversee public relations initiatives to promote positive brand awareness through press releases, media outreach, and community involvement
• Ensure proofreading of all content for accuracy, clarity, and brand consistency before publication

Requirements

• Proficiency with Hootsuite or Buffer for scheduling and monitoring posts
• Experience with Google Analytics analysis and web analytics tools
• Proficiency with Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation
• Strong knowledge of Facebook Advertising campaigns along with experience in e-commerce marketing strategies
• Excellent proofreading skills ensuring all content is polished before publishing
• Knowledge of branding principles combined with public relations expertise to craft compelling narratives that resonate with target audiences

Preferred

• Experience working with influencers, media outlets, and internal teams
• Familiarity with branding principles and public relations expertise to craft compelling narratives that resonate with target audiences
• SEO keyword research experience
• Knowledge of web analytics tools to track performance metrics and optimize marketing efforts

Benefits

• Flexible schedule