Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond to audience interactions promptly.
• Utilize social listening tools to track brand mentions, industry trends, and customer feedback for insights that inform content creation and campaign adjustments.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure success and optimize strategies.
• Collaborate with cross-functional teams including PR, sales, design, and e-commerce to ensure cohesive messaging and branding across all channels.
• Conduct keyword research for SEO purposes to enhance content visibility in search engine results.
• Monitor media performance analytics regularly to refine content marketing tactics and improve overall campaign ROI.
• Maintain up-to-date knowledge of social media trends, platform updates, media editing tools, graphic design software like Adobe Creative Suite (Photoshop & Illustrator), and video editing applications for media production.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Hands-on experience with digital marketing tools such as Hootsuite or Buffer for scheduling and analytics.
• Proficiency in Adobe Creative Suite (Photoshop & Illustrator) for graphic design; familiarity with video editing software is a plus.
• Strong understanding of SEO principles, Google Analytics, web analytics, and marketing online analytics for performance monitoring.
• Knowledge of social listening tools, media editing tools, branding strategies, public relations practices, and e-commerce platforms.
• Excellent content writing skills with the ability to craft compelling messages tailored for diverse audiences.
• Ability to analyze data from social media platforms and marketing analytics tools to inform decision-making.
• Experience in relationship management with influencers, partners, or stakeholders is advantageous.

Benefits

• Flexible schedule