Social Media and Marketing Manager at Muma Aesthetics | Ellicott City, MD | $20/hr – $30/hr

Social Media and Marketing Manager

Ellicott City, MD (Hybrid)

$20/hr – $30/hrMid Level2+ years expPart time

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for a luxury aesthetics practice, combining high-quality clinic filming with fast, framework-driven short-form storytelling to drive engagement and client conversions.

Film and edit clinic content across treatments and lifestyle to uphold a luxury brand and drive viewer-to-client conversion.
Own a monthly content calendar and trend-driven hooks, captions, and posting concepts to boost reach and engagement.
Repurpose long-form footage into short-form assets for Instagram, TikTok, Threads, and YouTube Shorts, ensuring consistent branding and performance.

Job Description

Responsibilities

Film high-quality clinic content across treatments, before-and-after transformations, educational pieces, trending/react videos, and lifestyle/behind-the-scenes material.
Edit engaging short-form videos using CapCut for Instagram Reels, TikTok, Threads, and YouTube Shorts.
Develop and execute monthly social media strategies; stay ahead of trends, audio, and platform updates.
Create compelling hooks, captions, and posting concepts; schedule content calendars.
Repurpose long-form content into short-form formats while collaborating closely with the owner/provider on creative direction.
Capture content professionally with attention to lighting, angles, and branding to maintain a luxury aesthetic.
Manage content workflow from filming to posting and coordinate with the team on branding and execution.

Requirements

Minimum 2+ years experience managing social media accounts for a brand, business, influencer, medspa, beauty, or luxury business.
Strong videography/content filming skills and advanced CapCut editing.
Experience creating viral or high-engagement content and a solid understanding of Instagram, TikTok, Threads, and YouTube algorithms.
Ability to independently create engaging content concepts and short-form storytelling.
Reliable transportation to film in clinic.
Portfolio required for consideration; experience in luxury/medspa branding is a plus.

Preferred

Experience in medspa, beauty, fashion, wellness, or cosmetic industry.
Experience filming with iPhone + camera equipment; familiarity with Meta Business Suite and analytics.
Graphic design or photography experience is a plus.

Benefits