Responsibilities

• Develop, implement, and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual content.
• Monitor social media channels using management platforms such as Hootsuite or Buffer to schedule posts, track engagement, and respond to audience interactions promptly.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform marketing strategies.
• Analyze digital marketing performance using tools like Google Analytics and web analytics platforms to measure campaign effectiveness and optimize future efforts.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to target specific audiences effectively.
• Perform keyword research and SEO optimization to improve content visibility in search engine results.
• Collaborate with public relations teams to ensure consistent messaging across all channels.
• Maintain relationships with influencers, partners, and media outlets to expand reach through strategic partnerships.

Requirements

• Proven experience in social media management combined with digital marketing roles within diverse industries.
• Strong proficiency with social media management tools such as Hootsuite or Buffer.
• Demonstrated ability in content creation including graphic design (Adobe Creative Suite), video editing, photography, and media editing tools.
• Solid understanding of SEO principles, social listening techniques, and marketing online analytics.
• Experience managing paid advertising campaigns on Facebook or similar platforms.
• Knowledge of web analytics tools like Google Analytics for tracking campaign performance.
• Excellent written communication skills with an emphasis on content writing and proofreading.
• Ability to analyze data from various sources including social media analytics and media performance metrics for strategic decision-making.
• Familiarity with relationship management practices within digital communities.