Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create engaging content including graphics, videos, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and posting using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts and campaigns.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Oversee paid advertising campaigns on Facebook Ads Manager and other digital advertising platforms to boost reach and conversions.
• Maintain positive relationships with influencers, media outlets, and partners through effective relationship management and public relations efforts.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing initiatives with business goals.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Ability to create compelling visual content through photography or video editing using tools like Adobe Premiere or similar applications.
• Strong understanding of branding principles, e-commerce strategies, and public relations practices.
• Excellent communication skills with keen attention to detail for proofreading and content creation tasks.
• Ability to manage multiple projects simultaneously while maintaining a high standard of quality in a fast-paced environment. Join us as our Social Media and Marketing Manager—where your creativity fuels our growth! This role is perfect for passionate marketers eager to innovate in the digital space while building meaningful connections that elevate our brand worldwide.