Responsibilities

• The Marketing Manager owns The Joint's entire creative and digital output. You are the brand: you set the visual direction, produce all assets from scratch, manage every digital channel, and drive campaigns that move product and build loyalty.
• This is not a coordinator role with vendors doing the heavy lifting — you are the production house.
• You will work directly with ownership and store management to align marketing with business goals, and you will be accountable for measurable results.
• Creative Direction & Brand Identity: Own and evolve The Joint's visual brand identity across all touchpoints — digital, print, in-store, and experiential.
• Establish and enforce brand standards: typography, color, tone of voice, photography style, and design systems.
• Develop compelling creative concepts for campaigns, product launches, seasonal promotions, and brand moments.
• Ensure visual and message consistency across every asset the brand produces — nothing goes out that isn't on-brand.
• Full Creative Production: Design and produce all creative assets in-house: social graphics, digital ads, email templates, menus, signage, print collateral, merchandise, and promotional materials.
• Shoot and edit photo and video content for use across all channels — product photography, staff content, in-store captures, and event coverage.
• Produce short-form video and reels optimized for Instagram, TikTok, and other relevant platforms.

Requirements

• 5+ years of marketing experience with a strong portfolio demonstrating end-to-end creative production — concept through execution.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and/or Canva Pro.
• Demonstrated experience managing social media channels for a consumer brand with measurable growth results.
• Hands-on video production and editing skills — you shoot, cut, and deliver finished content yourself.
• Website management experience (WordPress, Dutchie, or comparable CMS); basic HTML/CSS a plus.
• Email and SMS marketing platform experience (Klaviyo, Mailchimp, or equivalent).
• Cannabis industry experience strongly preferred — familiarity with Illinois advertising regulations and platform restrictions is a significant advantage.
• Strong copywriting skills: you write clear, compelling, on-brand copy as naturally as you design.
• Highly organized, self-directed, and deadline-driven — you manage your own workload without hand-holding.
• Portfolio required: must include social content, design work, and video samples. Links to live accounts preferred.

Benefits

• Health, dental, and vision benefits.
• Employee discount
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off