Social Media and Marketing Manager For Heat Pumps & Home Electrification

Denver, CO (Hybrid)

$20/hr – $30/hrMid LevelPart time

Posted 2 months ago

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Job Summary

Own the content engine for a sustainability-focused brand by running social channels, producing podcasts, and translating content into repeatable, multiplier-worthy formats.

  • Social & video ownership: Publish daily on Instagram, Facebook, LinkedIn, TikTok, and YouTube to grow organic reach.
  • Content production: Edit weekly podcasts, create show notes, and repurpose into short-form video for Reels/Shorts/TikTok; write SEO blog posts and keep WordPress fresh.
  • Measurement cadence: Track channel health monthly across social, video, email, and search and report what drives inbound leads.

Job Description

Responsibilities

  • Manage and grow all social media channels — Instagram, Facebook, LinkedIn, TikTok, and YouTube — publishing consistently, engaging daily, and growing our audience organically
  • Edit and publish weekly podcast episodes including cleanup, show notes, and distribution to Spotify and Apple Podcasts
  • Clip and repurpose podcast episodes, job site footage, and blog content into short-form Reels, Shorts, and TikToks using AI tools
  • Write and schedule a weekly email to our subscriber list covering rebate updates, seasonal tips, and company news
  • Manage our Google Business Profile — weekly posts, photos, review responses, and keeping all information current and accurate
  • Write or polish SEO-optimized blog posts and keep the JHP website updated via WordPress
  • Track monthly performance across all channels — social, YouTube, email, and Google — and report on what's driving inbound leads
  • Pitch and execute a monthly content calendar aligned to seasons, rebate cycles, and install activity, and attend company strategy meetings.
  • Strict adherence to ethical guidelines, quality standards, and helpful content guidelines and best practices. No shortcuts, black hat SEO, tricks, and the like.

Requirements

  • 15–25 hrs/week
  • remote-friendly with occasional Denver Metro presence for content capture
  • Content creation & social media management experience
  • Video editing experience for YouTube, Reels, TikToks, Shorts
  • You’ll be the person who takes a raw podcast recording and turns it into a week’s worth of content.
  • Ability to use AI tools daily to help and augment your skills and work
  • Google Workspace Suite apps, project management software (ClickUp, Trello, Monday, etc), Wordpress, simple spreadsheets and docs
  • WordPress or website CMS comfort for blog publishing
  • SEO basics and content optimization for search
  • Email marketing platform experience (Mailchimp, Mailerlite, or similar)
  • Basic WordPress
  • Genuine interest in sustainability, electrification, clean energy, or climate
  • Ability to translate technical HVAC and heat pump content into approachable language
  • Comfortable being on camera occasionally or supporting founders and the team on camera
  • Self-starter who thrives with minimal hand-holding
  • Creative and willing to experiment
  • Strong communicator, organized, and meets deadlines
  • Data-informed, not data-obsessed
  • Accountability and results-based review system and structure
  • Manage and grow all social media channels — Instagram, Facebook, LinkedIn, TikTok, and YouTube — publishing consistently, engaging daily, and growing our audience organically

Nice to have

  • AI image and video tools (Runway, Adobe Firefly, or similar) a strong plus
  • Familiarity with SEO basics and content optimization for search - which means helping humans and not the bots.

Benefits

  • Flexible schedule
Just Heat Pumps logo

Just Heat Pumps

Just heat pumps. It’s in our name and what we do. We started this company out of passion for the environment, correct design, and improving the HVAC industry as a whole to make sure you have the best heating and cooling system you can get for your home. Our mission is simple: to ensure safe and efficient heat pump installations for residential owners.

Founded in 2024
Denver, Colorado, USA
3 employees

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
40.5%
Direct
43.4%
Referral
5%
Social
9.9%
Paid
1.1%

Headcount Trend

Current headcount: ~3