Responsibilities

• Develop and execute comprehensive marketing strategies that showcase our unique value proposition
• Creating compelling content that resonates with our purpose-driven audience
• Building lead generation systems that consistently deliver qualified prospects
• Establishing the company as a thought leader in our market
• Supporting the sales process with effective marketing assets and systems
• Develop and maintain monthly content calendar
• Post regularly across social media platforms for Draco Group, Global Action Institute, Sun Life Vacation Homes
• Repurpose approved content across platforms
• Maintain brand-appropriate tone and messaging for each organization
• Engage with comments, messages, and relevant social media communities
• Participate in local vacation rental community pages to promote Sun Life properties
• Support LinkedIn engagement for Draco Group leadership
• Monitor brand mentions and interactions
• Coordinate outreach to collect testimonials from Draco Group clients; Sun Life Vacation Homes guests; Global Action Institute supporters
• Format and publish testimonials across social media
• Maintain organized testimonial library
• Post updates to Google Business Profiles
• Monitor reviews and notify leadership of any concerns
• Maintain professional business presence on Google platforms
• Research relevant podcast opportunities for leadership appearances

Preferred

• If the candidate possesses video editing skills, responsibilities may include:
• Experience building multi-channel marketing systems
• Strong understanding of B2B marketing funnels
• Talent for positioning brands in competitive markets
• Experience developing thought leadership material
• Obsession with tracking and optimizing key metrics