Social Media Marketing Manager

Nashville, TN (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-channel social content engine and marketing operations, turning strategy into repeatable, data-driven storytelling while coordinating external partners and active communities.

  • Social content ownership: shape strategy and publishing across YouTube, LinkedIn, and other priority channels.
  • Operations & vendors: standardize workflows, manage budgets and timelines, and ensure on-brand delivery with freelancers and agencies.
  • Community & analytics: nurture online communities, run HubSpot campaigns, and align activities with growth goals.

Job Description

Responsibilities • Own our social presence — drive strategy and execution across YouTube and LinkedIn (our top priorities), plus Instagram, TikTok, and Facebook. • Build, manage, and maintain the content calendar across all channels, ensuring a consistent, on-brand publishing cadence. • Coordinate the full content lifecycle — from idea and scripting through filming logistics, editing, publishing, and repurposing long-form video into shorts and posts. • Track performance across platforms and turn the data into clear recommendations on what to do more of, less of, and next. • Manage our external vendors and freelancers — video editors, copywriters, designers, and other contractors — including briefs, timelines, quality control, and accountability for deliverables. • Serve as the central point of coordination that keeps projects moving on deadline and on brand. • Build and refine the systems, workflows, and SOPs that make our marketing operation repeatable and scalable. • Manage budgets and timelines for content production and campaigns. • Manage and nurture our online communities — responding, moderating, and fostering engagement so members feel seen and supported. • Run marketing operations in HubSpot — email campaigns, lead nurture, landing pages, and reporting (HubSpot experience strongly preferred). • Partner with the Co-Founder and content team to align marketing activity with the firm's growth goals. • Help maintain brand consistency across every touchpoint, from social posts to email to the website. Project & Vendor Management • Manage our external vendors and freelancers — video editors, copywriters, designers, and other contractors — including briefs, timelines, quality control, and accountability for deliverables. • Serve as the central point of coordination that keeps projects moving on deadline and on brand. • Build and refine the systems, workflows, and SOPs that make our marketing operation repeatable and scalable. • Manage budgets and timelines for content production and campaigns. Community & Marketing Operations • Manage and nurture our online communities — responding, moderating, and fostering engagement so members feel seen and supported. • Run marketing operations in HubSpot — email campaigns, lead nurture, landing pages, and reporting (HubSpot experience strongly preferred). • Partner with the Co-Founder and content team to align marketing activity with the firm's growth goals. • Help maintain brand consistency across every touchpoint, from social posts to email to the website.
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Defining Wealth

At Defining Wealth, we believe wealth is about more than money, so we help you identify your core values and define wealth on your own terms. We focus on providing financial planning and wealth management services to our clients. Using our planning expertise and technology solutions, we work alongside you to achieve clarity, organization, and confidence to navigate life's most important decisions.Don't Let Wealth Wait. If you are interested in receiving guidance for making major financial decisions and building a wealthy life, we can help.

Founded in 2021
Franklin, Tennessee, USA
7 employees

Traffic Signals

Monthly Visitors
327
Traffic Source Mix
Search
11.9%
Direct
49.4%
Referral
5.2%
Social
15.5%
Paid
18%

Headcount Trend

Current headcount: ~7