Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Monitor social listening tools to analyze audience feedback, industry trends, and competitor activity to inform content planning and campaign adjustments
• Manage paid advertising campaigns on Facebook Advertising and other digital ad platforms to optimize reach and ROI
• Utilize web analytics tools such as Google Analytics and web analytics software to track campaign performance, website traffic, and conversion metrics
• Coordinate public relations efforts by building relationships with media outlets, influencers, and community partners to enhance brand reputation
• Oversee social media management tools like Hootsuite and Buffer for scheduling posts, tracking engagement metrics, and maintaining consistent brand voice
• Conduct keyword research to enhance SEO strategies for content visibility across search engines
• Implement social media marketing campaigns aligned with e-commerce initiatives to boost online sales and customer engagement
• Proofread all content for accuracy, clarity, branding consistency, and professionalism before publishing
• Engage actively with followers by responding promptly to comments, messages, and reviews to foster community trust and loyalty

Requirements

• Proficiency in social listening tools and techniques for audience insights and trend analysis
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite, CapCut for creating visual content
• Expertise in social media management platforms such as Hootsuite and Buffer for scheduling posts and analytics tracking
• Knowledge of Facebook Advertising campaigns including targeting options, ad creation, budgeting, and performance analysis
• Solid understanding of SEO principles combined with keyword research skills to improve content discoverability
• Experience in public relations strategies to build positive relationships with media outlets and influencers
• Ability to create compelling content including videos—video editing skills are highly desirable—photography skills are a plus
• Familiarity with web analytics tools like Google Analytics for measuring campaign success and website performance
• Strong proofreading skills ensuring all content is polished, accurate, and aligned with branding standards
• Knowledge of digital marketing best practices across e-commerce platforms to support online sales initiatives
• Excellent relationship management skills for collaborating with internal teams or external partners on marketing projects

Preferred

• camera usage as an extra plus
• employment opportunities as well

Benefits

• Flexible schedule