Social Media and Marketing Manager at | Dallas, TX | $50/hr – $80/hr

Social Media and Marketing Manager

Dallas, TX (Hybrid)

$50/hr – $80/hrMid LevelPart time

Posted 4 weeks ago

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Job Summary

Own the social content engine across platforms, shaping strategy, creative production, and paid campaigns to lift brand visibility and engagement, with SEO and PR integration to drive cohesive messaging.

Social Strategy & Campaigns: Own strategy, paid social, and analytics using Google Analytics to prove impact.
Content & Brand Execution: Lead graphics, video, blog, and multimedia production with Adobe tools to maintain visual consistency and SEO alignment.
Cross-Function & PR: Align branding, PR, and partner outreach to ensure cohesive external storytelling.

Job Description

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement.
Create high-quality content including graphics, videos, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and appeal.
Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to measure campaign success and optimize future efforts.
Collaborate with cross-functional teams on branding initiatives, public relations activities, e-commerce projects, and content creation efforts to ensure cohesive messaging.
Conduct keyword research for SEO purposes to improve organic search rankings; incorporate SEO best practices into content development.
Maintain relationships with media outlets, influencers, and partners to enhance brand reputation through strategic public relations efforts.
Proofread all content for accuracy, clarity, and consistency before publication; ensure adherence to brand guidelines.

Proven experience in social media management and social media content marketing strategies.
Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Expertise in digital marketing performance monitoring using Google Analytics and other analytics tools.
Familiarity with social listening tools such as Hootsuite or Buffer for market insights.
Knowledge of Facebook Advertising campaigns and experience in paid social media advertising.
Solid understanding of SEO principles, keyword research techniques, and web analytics for marketing optimization.
Excellent writing skills with attention to proofreading detail; ability to craft compelling messages aligned with branding goals.
Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

video editing skills are a plus
Experience in relationship management with media contacts, influencers, or partners is desirable
Familiarity with Hootsuite or Buffer for market insights