Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create engaging content including graphics, videos, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and posting using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts and campaigns.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Oversee paid advertising campaigns on Facebook Ads Manager and other digital advertising platforms to boost reach and conversions.
• Maintain positive relationships with influencers, media outlets, and partners through effective relationship management and public relations efforts.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing initiatives with business goals.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Ability to create compelling visual content through photography or video editing using tools like Adobe Premiere or similar applications.
• Strong understanding of branding principles, e-commerce strategies, and public relations practices.
• Excellent communication skills with keen attention to detail for proofreading and content creation tasks.
• Ability to manage multiple projects simultaneously while maintaining a high standard of quality in a fast-paced environment.

Preferred