BNB Wings N' Things

Social Media and Marketing Manager

Richmond, CA (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

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Job Summary

Drive cross-channel social media marketing, content creation, and analytics for a hybrid, part-time role.

  • Must-have: proven social media marketing and content creation experience with tools like Hootsuite/Buffer.
  • Standout: strong design skills with Adobe Creative Suite and basic video editing.

Job Description

Responsibilities

  • Develop and execute comprehensive social media strategies across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create engaging content including graphics, videos, blog posts, and photography for target audiences.
  • Manage social calendars and schedule posts using tools like Hootsuite or Buffer.
  • Monitor campaign performance with analytics tools such as Google Analytics and social listening.
  • Collaborate with graphic designers to produce visually appealing marketing materials in Adobe Creative Suite.
  • Oversee paid campaigns on Facebook Ads and other channels to boost reach and conversions.
  • Maintain relationships with media outlets, influencers, and partners to support PR efforts.
  • Track metrics and analyze data to refine strategies for improved ROI.
  • Ensure content aligns with branding guidelines and is proofread for accuracy.

Requirements

  • Proven experience in social media marketing, content creation, and digital strategies.
  • Strong proficiency with social media tools such as Hootsuite or Buffer.
  • Expertise in graphic design using Adobe Photoshop, Illustrator, and Creative Suite.
  • Knowledge of SEO and web analytics tools like Google Analytics.
  • Experience managing Facebook Advertising campaigns and understanding digital ad platforms.
  • Skilled in social listening to monitor brand reputation and trends.
  • Excellent relationship management to foster media and influencer partnerships.
  • Ability to produce high-quality visuals through photography or video editing; basic video editing is a plus.
  • Strong proofreading to ensure communications align with branding standards.

Preferred

  • Familiarity with e-commerce platforms is advantageous for integrated marketing efforts.