Responsibilities

• Develop and execute comprehensive social media strategies across diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing objectives.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for strategic adjustments.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce high-quality visual assets for campaigns.
• Implement paid advertising campaigns on platforms such as Facebook Advertising to target specific audiences and maximize ROI.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign success and inform future strategies.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging.
• Conduct keyword research for SEO optimization of content to improve search engine rankings and organic reach.
• Track marketing online analytics and media performance metrics to continually refine marketing tactics for optimal results.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Skilled in graphic design and media editing using Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Suite applications.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics.
• Experience with social listening tools and social media communication strategies.
• Ability to create engaging content including writing compelling copy and producing multimedia assets like videos and photos.
• Strong understanding of social media marketing trends, branding principles, and relationship management techniques.
• Excellent proofreading skills with an eye for detail in content creation.
• Familiarity with e-commerce platforms is a plus; a background in digital marketing performance monitoring is highly desirable.

Benefits

• Flexible schedule