Social Media and Marketing Manager at Auto Clinique | Dallas, TX

Social Media and Marketing Manager

Dallas, TX (On-site)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive a social media program across major platforms to boost engagement and follower growth.

Own the end-to-end social content plan and calendar.
Must-have: Proven social media management experience with successful campaigns.
Standout: Strong design and video editing skills using Adobe Creative Suite.

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and follower growth.
Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
Manage social media calendars, scheduling posts using tools like Hootsuite or Buffer to ensure consistent online presence.
Monitor social listening channels to gather insights on brand perception, industry trends, and competitor activities.
Implement SEO best practices and conduct keyword research to optimize content for search engines and improve online visibility.
Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
Coordinate with public relations teams to manage brand reputation, handle crisis communication, and develop media relationships.
Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
Collaborate with graphic designers using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce engaging visual content.
Stay updated on digital marketing trends, emerging platforms, and new tools to keep our strategies innovative and effective.

Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
Expertise in SEO techniques, keyword research, web analytics, and social listening tools.
Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and video editing.
Skilled in using scheduling tools such as Hootsuite or Buffer for efficient content management.
Knowledge of Facebook Advertising platform for creating targeted ad campaigns.
Strong understanding of branding principles, public relations strategies, and relationship management.
Excellent proofreading skills to ensure all content is accurate and aligned with brand standards.
Ability to analyze data from Google Analytics and other sources to derive actionable insights.
Experience with e-commerce platforms is a plus for integrating marketing efforts with online sales channels.
Creative mindset with photography skills for producing original visual content that resonates with audiences.