Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility and engagement.
• Create high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and resonate with target audiences.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor conversations, and respond promptly to followers.
• Utilize social listening tools to gather insights on audience sentiment, industry trends, and competitor activities for informed decision-making.
• Implement paid advertising campaigns on platforms like Facebook Advertising to boost reach and conversions while optimizing ad performance through analytics.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure KPIs such as engagement rates, reach, conversions, and ROI.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure consistent messaging and branding across all channels.
• Conduct keyword research for SEO purposes to improve organic search rankings and increase website traffic through optimized content strategies.
• Oversee media editing tasks using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and Adobe Premiere or other video editing tools for multimedia content.
• Maintain relationships with media outlets and influencers through effective public relations strategies to amplify campaign reach.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; familiarity with Facebook Advertising is essential.
• Strong skills in graphic design using Adobe Photoshop and Adobe Illustrator; experience with video editing software is a plus.
• Knowledge of SEO best practices, keyword research techniques, Google Analytics, web analytics tools, and marketing online analytics.
• Excellent content writing skills with the ability to craft engaging posts tailored for different audiences.
• Experience in social listening tools and interpreting social media analytics to inform strategy adjustments.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills with the ability to collaborate effectively across teams and external partners.

Preferred

• A background in branding, public relations, e-commerce strategies, or digital marketing performance monitoring is highly desirable.

Benefits

• Employee discount
• Flexible schedule