Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts utilizing Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using applications like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; use findings to refine marketing tactics.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve online visibility.
• Analyze web analytics and social media metrics via Google Analytics and other tools to measure campaign performance; prepare reports with actionable recommendations.
• Oversee public relations efforts by managing relationships with influencers, media outlets, and community partners to enhance brand reputation.
• Coordinate Facebook Advertising campaigns and other paid promotions to target specific audiences effectively.
• Collaborate with cross-functional teams on branding initiatives, e-commerce strategies, and website content updates.
• Proofread all content meticulously to ensure clarity, accuracy, and consistency before publication.