Social Media and Marketing Manager

Honolulu, HI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the online brand presence through content, design, and performance marketing, with direct ownership of creative output, channel campaigns, and market intelligence.

  • Content & Creative Production: Manage website and social content, product images, videos, and copy for product descriptions and ads.
  • Campaign Execution & Optimization: Run Google Ads, social, email, and in-store promotions, measure performance, adjust spend.
  • Market & Messaging Intelligence: Conduct market research, track trends, monitor competitors, and translate insights into campaigns.

Job Description

Responsibilities

  • Manage our website and social media platforms including creating contents, updating product images and making videos.
  • Design artwork of product packaging.
  • Design marketing materials and collaborate with customers on marketing campaign.
  • Execute digital marketing campaigns across various channels including Google Ads, in-store sweepstakes, social media platforms, and email marketing.
  • Conduct market research to stay ahead of industry trends and competitor activities.
  • Manage social media accounts to enhance brand visibility and engage with customers effectively.
  • Create compelling copy for product descriptions, advertisements, and promotional materials.

Requirements

  • Proficiency in graphic design tools to create engaging visual content.
  • Strong knowledge on Amazon store and Shopify store management.
  • Familiarity with Google Analytics for tracking performance metrics.
  • Excellent copywriting skills for crafting persuasive content.
  • Experience in content creation that resonates with target audiences.
  • Proficient in Google Ads management for effective online advertising campaigns.
  • Strong research skills to analyze market trends and consumer behavior.
  • Knowledge of Search Engine Marketing (SEM) techniques to enhance visibility.
  • Experience in social media management to drive engagement and brand loyalty.
  • Solid understanding of marketing principles related to e-commerce.