Social Media Marketing Intern

Lawrenceville, NJ (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 days ago

Job Summary

Own and execute a student-led social media program for the New Jersey Infrastructure Bank, including audience research, content planning, design, publishing, and campaign analysis across multiple platforms; you will develop a mini campaign aligned with I-Bank priorities, monitor performance, and present findings to senior management.

  • Own campaign planning and execution
  • Manage content creation and publication
  • Analyze performance and report insights

Job Description

Responsibilities

  • Meet with I-Bank staff to learn about financing programs, priorities, audiences, brand standards, and public-sector requirements.
  • Research target audiences and content opportunities, then help maintain a practical content plan.
  • Draft and design platform-specific posts and graphics using tools such as Canva and Social Assurance.
  • Submit content for review, incorporate feedback, and schedule or publish approved posts.
  • Monitor campaign activity, maintain an engagement log, and prepare brief weekly performance summaries.
  • Review reach, engagement, and follower data and turn findings into recommendations for future outreach.
  • You will develop and execute a mini social media campaign aligned with I-Bank priorities. You will set goals, define audiences, create and adapt content across at least two platforms, publish approved posts, evaluate results, and present your findings and recommendations to senior management.
  • Fully designed posts ready for review and publication
  • Published posts, weekly performance summaries, and an engagement log
  • A campaign analysis identifying trends, high- and low-performing content, and recommendations

Requirements

  • A current college student with an interest in communications, marketing, social media, public relations, graphic design, public administration, or a related field
  • Strong writing, editing, organization, and presentation skills
  • Sound judgment, professionalism, attention to detail, and openness to feedback
  • Interest in learning about government, infrastructure, public finance, and community impact
  • Comfort using, or willingness to learn, social media publishing, design, and analytics tools
  • Ability to work collaboratively and meet deadlines in a structured approval environment
  • Experience with Canva, social media content creation, basic video editing, analytics, or portfolio work.

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Social Media Marketing Intern

New Jersey Infrastructure Bank · Lawrenceville, NJ · On-site