Responsibilities

• Develop and execute social media content strategies to drive engagement and attract website visits across platforms.
• Create and manage the social media calendar, ensuring posts are timely, relevant, and aligned with the brand’s voice.
• Create and develop engaging content for blogs, social posts, videos, and infographics that resonate with our target audience.
• Track social media performance metrics, analyze trends, and adapt strategies to maximize reach and engagement.
• Propose creative and innovative methods to improve user engagement and social media performance.
• Write engaging community posts regarding feature updates, how-to guides, and tips that encourage user interaction and growth.

Requirements

• Familiarity with social media platforms, analytics tools, and post-scheduling software.
• Strong written communication skills and creativity in content creation.
• Ability to think outside the box and drive innovative user engagement strategies.

Preferred

• Previous experience or demonstrated interest in social media marketing, particularly for SaaS products (preferred)
• Experience in B2B SaaS marketing is a plus.