Responsibilities

• Film and create short-form video content (Reels, short-form videos, Stories) at both clinic locations
• Develop custom content topics, hook questions, CTAs, and campaigns aligned with clinic services and target demographics
• Create approximately 5+ curated posts per week, plus Stories promoting posts
• Create engaging content that drives traffic to the website, email list, and booking platforms
• Collaborate closely with our team for full ideation, planning, and execution
• Maintain a strong working knowledge of social media algorithms
• Adapt content strategy based on algorithm updates and platform changes
• Write all captions and copy using social media SEO, keyword optimization, and platform-specific best practices
• Conduct weekly research on trends, keywords, internal hashtags, and organic growth strategies
• Optimize content to improve reach, saves, shares, and Google search visibility

Requirements

• Proven experience in social media content creation and digital marketing strategy
• Must be able to create and edit Reels and short-form video content
• Portfolio, examples, or links to Reels/edits you have created are required
• Strong understanding of social media algorithms and content optimization
• Ability to adapt quickly to algorithm and platform changes
• Working knowledge of Wix website management is required
• Experience updating, editing, and maintaining websites on Wix
• Strong video filming and editing skills (mobile and/or professional equipment)
• Excellent copywriting skills with an understanding of SEO and social media trends
• Proactive, strategic thinker who can identify new marketing opportunities (events, partnerships, outreach)

Preferred

• Experience in healthcare, wellness, education, or pediatric-focused brands is a plus
• Comfortable working in-office and collaborating face-to-face with a team
• Reliable transportation

Benefits

• Flexible in-office schedule
• High-impact role with creative and strategic ownership
• Opportunity to grow alongside an expanding organization
• Meaningful work supporting children and families
• Competitive pay based on experience