Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn to increase reach and engagement.
• Create compelling content including graphics, videos, and blog posts using tools like Adobe Photoshop, Illustrator, and Creative Suite to support branding initiatives.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for actionable insights.
• Schedule and publish posts using social media management tools such as Hootsuite or Buffer to ensure consistent online presence.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign performance and optimize future efforts.
• Collaborate with public relations teams to coordinate campaigns that enhance brand visibility and community relations.
• Execute targeted Facebook Advertising campaigns to reach specific audiences and drive traffic or conversions for e-commerce platforms.
• Proofread all content meticulously to maintain high-quality messaging aligned with brand voice and standards.
• Support photography and video editing projects to produce engaging visual content that resonates with diverse audiences.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster strong relationship management.