Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media scheduling using tools such as Hootsuite or Buffer, ensuring consistent posting schedules and timely responses to audience interactions.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity for continuous improvement of content strategies.
• Analyze social media metrics and marketing analytics using tools like Google Analytics and media performance analytics dashboards to measure campaign effectiveness and optimize future efforts.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and manage crisis communications when necessary.
• Conduct keyword research for SEO purposes to improve content discoverability and integrate digital marketing best practices into all campaigns.

Requirements

• Proven experience in social media management, content creation, digital marketing performance monitoring, and social media analytics.
• Proficiency in media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Strong understanding of social media platforms’ algorithms, advertising options (including Facebook Advertising), and social media content marketing strategies.
• Knowledge of SEO principles, web analytics (Google Analytics), marketing online analytics, and digital marketing techniques.
• Excellent communication skills with the ability to craft engaging content and proofread effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Preferred

• Experience with relationship management tools like Hootsuite or Buffer is highly desirable.