Social Media and Marketing Coordinator

Flint, MI (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive social media and community engagement for Flatrock Manor, owning content and campaigns across platforms to attract residents and visits.

  • Own content creation and posting across platforms to drive engagement.
  • Must-have: 1+ years as a Social Media Coordinator and sharp writing.
  • Standout: Experience turning resident stories into campaigns.

Job Description

Responsibilities

  • Craft scroll-stopping photos, videos, reels, and stories that make people smile, laugh, and hit “save.”
  • Master-schedule posts across all platforms while keeping our brand voice warm, fun, and unmistakably Flatrock.
  • Play friendly neighborhood responder: catch every mention, reply with heart, and turn comments into real connections.
  • Dream up and launch campaigns (ads, giveaways, resident spotlights) that get people excited to visit or join our family.
  • Tell our Flatrock story every single day — capture the laughter, the milestones, the everyday magic, and the incredible people who make this place home.
  • Track the metrics like a pro, then share fun insights that help us level up.
  • Stay one step ahead on trends, algorithm changes, and fresh ideas — we love a trendsetter!
  • Tackle any other fun surprises that pop up (because no two days are the same).
  • Keep the good vibes flowing with management and staff — we’re a team, we’re a family.
  • Get comfy with all our tools (including FIN — we’ve got the cheat sheet ready).

Requirements

  • Degree in Marketing, Communications, Public Relations, or a related field of awesome.
  • 1+ years as a Social Media Coordinator (or similar) — you already know the sparkle.
  • Writing skills so sharp they cut through any algorithm.
  • Deep knowledge of every platform and who hangs out there.
  • Natural eye for visuals that stop thumbs and spark “Aww!” moments.
Flatrock logo

Flatrock

Flatrock provides compassionate adult foster care for individuals with intellectual and developmental disabilities, with homes across Michigan. We proudly serve both Michigan residents and individuals from out of state.Staffed 24/7, our licensed homes are designed to provide comprehensive behavioral health support, therapy, and wellness programming tailored to every resident’s unique needs. Residents live in environments that go beyond housing, offering connection and growth. We offer upscale amenities, comfortable community spaces, and access to engaging daily activities. From art and music projects to life skills development activities and community outings, we create opportunities for connection, growth, and joy in everyday life.Accredited by CARF, recognized with the HIPAA Seal of Compliance, and a proud member of the Michigan Assisted Living Association, Flatrock is a trusted partner in inclusive, supportive care. We’re committed to creating environments where individuals feel safe, supported, and encouraged to thrive.

Founded in 2004
Flint, Michigan, USA
234 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
64.2%
Direct
19.4%
Referral
4.9%
Social
10.3%
Paid
1.1%

Headcount Trend

Current headcount: ~234
Flatrock logo

Social Media and Marketing Coordinator

Flatrock · Flint, MI · On-site