Responsibilities

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
• Create, curate, and schedule high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social listening initiatives to monitor brand sentiment, industry trends, and customer feedback for continuous improvement.
• Utilize social media management tools such as Hootsuite or Buffer to streamline scheduling, analytics tracking, and campaign management.
• Conduct keyword research and SEO optimization to enhance content discoverability and improve organic reach across digital channels.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, audience insights, and ROI; adjust strategies accordingly.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions while maintaining brand consistency.
• Engage in relationship management by interacting with followers, influencers, media outlets, and partners to strengthen brand reputation.
• Collaborate with cross-functional teams including PR, graphic design, e-commerce, and video editing to produce cohesive marketing campaigns that align with branding goals.
• Proofread all content meticulously to ensure clarity, accuracy, and consistency before publication.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications including Photoshop and Illustrator for graphic design and content creation.
• Familiarity with social listening tools and web analytics platforms such as Google Analytics for data-driven decision making.
• Hands-on experience with social media management applications like Hootsuite or Buffer for scheduling and monitoring campaigns.
• Knowledge of SEO best practices, keyword research techniques, and Facebook Advertising platform optimization.
• Strong understanding of branding principles combined with excellent proofreading skills for polished content delivery.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance