Responsibilities

• Develop and execute comprehensive social media marketing strategies tailored to the artist’s brand identity across platforms such as Instagram, Facebook, TikTok, Twitter, and YouTube.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and media editing software.
• Manage daily social media activities including scheduling posts with applications like Hootsuite or Buffer to ensure consistent online presence.
• Monitor social media analytics and marketing performance metrics using Google Analytics and platform-specific insights to optimize campaigns and increase audience engagement.
• Conduct social listening to understand audience preferences, track trends, and respond promptly to comments or messages to foster community relationships.
• Implement targeted advertising campaigns on Facebook Advertising and other ad platforms to expand reach and promote upcoming projects or events.
• Collaborate with public relations efforts to enhance the artist’s image through media outreach, branding initiatives, and relationship management with industry contacts.

Requirements

• Proven experience in social media management for personal brands or artists with a strong portfolio demonstrating content creation and campaign success.
• Proficiency in graphic design and media editing tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Solid understanding of SEO principles, keyword research, web analytics, and digital marketing performance monitoring techniques.
• Familiarity with social media platforms’ algorithms, content marketing strategies, and social media communication best practices.
• Knowledge of social listening tools and social media analytics to measure engagement levels and refine marketing tactics effectively.
• Ability to craft compelling content tailored for diverse audiences while maintaining consistent branding across channels.
• Excellent proofreading skills combined with a keen eye for visual aesthetics and branding consistency.