Responsibilities

• Execute content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, X and LinkedIn with a clear point of view on what each platform demands and how each serves the broader brand and business.
• Build and maintain a content calendar that balances brand storytelling, product education, cultural relevance, and commerce without ever feeling like advertising.
• Be a hands-on creator: concepting, scripting, shooting, editing, and publishing content, not just briefing others to do it.
• Bring a consistent, premium creative sensibility to every post, story, reel, and short-form video. ZAGG is the world's number one mobile protection brand and the content should reflect that.
• Demonstrate deep, platform-specific fluency. You understand the algorithm, the culture, the format, and the audience of each platform independently and tailor content accordingly.
• Own ZAGG's organic TikTok content execution including formats, posting cadence, and trends integration.
• Support YouTube as a product education and brand storytelling channel, contributing to a strategy that builds subscribers and supports both brand and search.
• Drive Instagram as ZAGG's primary lifestyle and community platform with a consistent aesthetic, clear voice, and strong engagement mechanics.
• Support the influencer and micro-influencer program under the direction of the Sr. Manager, including creator identification, outreach coordination, and relationship management.
• Assist with briefing, content review, and performance tracking processes for creator partnerships.
• Stay current on creator trends, platform monetization shifts, and the evolving influencer landscape and bring proactive ideas to the Sr. Manager.
• Identify, curate, repurpose, and amplify real customer content across ZAGG's owned channels.
• Support the development of systems and incentives that encourage high-quality UGC at scale including reviews, reposts, hashtag campaigns, and community engagement.
• Partner with the Ecommerce team to surface UGC opportunities for integration into the DTC site experience and product pages.
• Work closely with Brand Marketing to ensure social content reflects and reinforces ZAGG's visual identity, brand voice, and tone.
• Partner with the Ecommerce team to align content with product launches, promotional moments, and conversion goals.
• Collaborate with Performance Marketing to identify organic content with paid amplification potential and provide creative assets that serve both organic and paid needs.
• Participate actively in campaign briefings, product launch planning, and seasonal marketing calendars.
• Track and report on social media KPIs including follower growth, engagement rate, reach, video views, UGC volume, and platform-specific performance metrics.
• Report performance clearly and honestly. Platform-reported vanity metrics are not the goal. Meaningful engagement and business contribution are.