Responsibilities

• Define and drive HeyGen's X strategy, including content pillars, posting cadence, engagement approach, and growth tactics
• Write and publish original content daily, including posts, threads, replies, reposts, and quote posts
• Monitor conversations in real time and engage authentically with our community, industry voices, and potential customers
• Build and maintain relationships with creators, influencers, and advocates in the AI, video, and creator economy space
• Identify trending conversations and cultural moments where HeyGen has a genuine, credible point of view
• Collaborate with product, design, and marketing to turn launches and milestones into compelling X moments
• Track and report on performance metrics and use data to continuously refine the strategy
• Experiment with formats and content types to find what resonates and scale what works

Requirements

• 1 to 4 years of experience managing social media for a brand, with meaningful X-specific experience
• Strong writing instincts and the ability to match a brand voice while still sounding like a real human
• A deep understanding of how X works, its culture, its algorithms, and what makes content take off there
• Comfort operating with autonomy and ambiguity. You don't wait to be told what to post
• Genuine curiosity about AI, video, and creator culture. You spend time on X because you love it, not just because it's your job
• Sharp editorial judgment about when to engage, when to stay quiet, and when to take a swing
• Experience collaborating cross-functionally with marketing, product, and design teams
• Ability to move fast and maintain quality at the same time

Preferred

• You're in tune with the meme culture
• Experience at a high-growth startup or tech company
• A personal X presence you're proud of
• Familiarity with AI video tools or the broader creator economy
• Experience using analytics tools like Sprout Social, Brandwatch, or native X Analytics

Benefits

• As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.