Social Media Specialist - Remote
Sundayy
USA (Remote)
$56K/yr - $101K/yrIn-houseFull-timeMid level4+ years exp.
6 hrs ago
Social Media Manager
Rochester, NY (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive social media strategy and content for a public broadcasting team, coordinating across departments to align with WXXI’s vision.
- Own development and execution of social media programs with measurable engagement goals.
- Must-have: Expertise in SMO and content strategy to reach audiences.
- Standout: Hybrid work environment with cross-team collaboration.
Job Description
Responsibilities
- Own development and execution of social media strategies to grow engagement.
- Coordinate cross-team communications and ensure alignment with WXXI's vision across platforms.
- Create, curate, and optimize content across channels and analyze performance metrics.
Requirements
- Expertise in Social Media Marketing and SMO to boost reach.
- Strong content strategy and writing skills for brand-aligned content.
- Excellent communication to coordinate with teams and engage audiences.
- Data analysis to inform strategy adjustments.
- Proficiency with social media management tools and understanding algorithms.
- Ability to work independently and in a hybrid environment.
Preferred
- Knowledge or experience in public broadcasting or cultural organizations.
- Bachelor’s degree preferred.
