Social Media Manager

Manassas, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross channel social strategy and content execution for a portfolio of hospitality brands, steering shoots, publishing, paid social, and community to drive engagement and growth.

  • Own cross channel social strategy and content planning, from shoots to publishing, aligned with brand positioning and seasonal campaigns.
  • Lead paid social, measurement, and optimization, plus community management and reputation across platforms.
  • Measure performance and translate data into actionable growth, audience, and conversion improvements.

Job Description

Responsibilities - Develop and execute comprehensive social media strategies across multiple hospitality brands. - Manage all social media channels, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms. - Lead content planning, creation, scheduling, and publishing efforts. - Develop campaign concepts that support brand positioning, seasonal promotions, events, and business objectives. - Direct and coordinate content shoots, influencer visits, media events, and brand collaborations. - Analyze performance metrics and provide strategic recommendations to improve engagement, audience growth, and conversion. - Manage community engagement and online reputation across all platforms. - Oversee paid social advertising campaigns and audience targeting strategies. - Lead email marketing initiatives and integrated digital campaigns. - Manage digital asset libraries and marketing resources. - Stay informed on social media trends, platform updates, and industry best practices. Requirements - 3–5+ years of professional social media management experience. - Proven experience developing social media strategies and growing brand audiences. - Strong photography, videography, and content creation skills. - Experience with Canva, Adobe Creative Suite, Meta Business Suite, and social media scheduling platforms. - Experience managing paid social campaigns and analyzing marketing performance data. - Exceptional writing, communication, and project management skills. Preferred - Hospitality, restaurant, brewery, tourism, entertainment, or lifestyle brand experience strongly preferred. Benefits - Health, dental, and vision insurance - PTO and paid holidays - Sick leave - Paid parental leave - 401(k) - Dining benefits - Career advancement within a growing hospitality organization
Villagio Hospitality Group logo

Villagio Hospitality Group

At VHG we are in the business of crafting exceptional experiences. Each of our concepts is unique and completely different from the another. What ties them together is passion for food, service and hospitality. We exist to create an experience where passion and purpose come together and are in line with our mission, values and beliefs. Trattoria Villagio, Farm Brew LIVE, 2 Silos Brewing Co. and The Black Sheep Whiskey + Wine + Noshery are all part of the VHG family!

Founded in 2013
Manassas, Virginia, USA
79 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
52.5%
Direct
22.9%
Referral
8%
Social
15.1%
Paid
1.4%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1