Responsibilities

• Social Media Strategy Execution & Channel Management
• Lead and execute social media strategies aligned with enterprise goals for brand awareness, engagement and reputation.
• Manage daily operations across social media platforms including Facebook, Instagram, LinkedIn and other emerging channels.
• Ensure consistency in voice, tone and visual identity across all digital platforms.
• Develop and publish engaging, audience-focused content across social media channels.
• Partner with internal teams to identify and share compelling stories featuring patients, clinicians, researchers and community impact initiatives.
• Collaborate with creative teams to develop video, photography and graphic assets.
• Ensure all content aligns with brand standards and maintains a high level of editorial quality.
• Manage audience engagement across social channels in a timely, professional and empathetic manner.
• Lead social listening efforts to monitor sentiment, identify trends and uncover actionable insights.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Public Relations or a related field required.
• Minimum of six (6) years of experience in social media or digital communications required.
• Minimum of two (2) years of formal leadership experience required.
• Experience with social media management, publishing and analytics tools.

Preferred

• Knowledge of AI tools and technologies in communications and content development.