Responsibilities

• Develop and execute social media strategies aligned with the company’s marketing objectives and business goals.
• Conduct market research to identify target audiences, trends, and competitor strategies to improve social media marketing efforts.
• Collaborate with cross-functional teams to ensure social media initiatives are integrated with overall marketing campaigns and product launches.
• Oversee content creation and video production, ensuring all material is on-brand, consistent, and engaging.
• Plan and curate content calendars for all social media platforms, ensuring timely and relevant posts.
• Actively manage community engagement by responding to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Foster a positive, engaged, and loyal online community by interacting with followers, influencers, and brand advocates.
• Implement strategies to increase organic social media engagement, user-generated content, and community-driven initiatives.
• Create, manage, and optimize social media campaigns on platforms such as TikTok and Instagram.
• Maintain a consistent brand voice across all social media platforms and communications.

Requirements

• 2+ years of experience in social media management, digital marketing, or a related field.
• Proven track record of successfully managing social media accounts and driving engagement and growth.
• Strong visual storytelling skills with an eye for design and creative content.
• Strong knowledge of social media algorithms, trends, and platform best practices.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and apply insights to improve performance.
• Experience in community building is a must.

Preferred

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Canva)
• Familiarity with SEO, influencer marketing, and content marketing strategies