Responsibilities

• Own and optimize paid social campaigns across Meta, TikTok, and X, driving scalable customer acquisition and maintaining strong CAC and LTV:CAC ratios
• Manage and scale monthly advertising budgets exceeding $3 million, ensuring efficiency and growth targets are met
• Collaborate with creative teams to develop hypotheses, prioritize production, test creatives, and interpret results to inform campaign strategies
• Build and execute structured testing programs across creative assets, audience segments, bidding strategies, and funnel tactics
• Partner with cross-functional teams including Analytics, Product, and Creative to launch and scale new initiatives and full-funnel media campaigns
• Translate campaign performance data into actionable insights, providing strategic recommendations for continuous improvement
• Automate and refine reporting processes to enable rapid, confident decision-making with minimal support
• Contribute to transforming paid social from a performance channel into a durable, high-impact growth engine across the full marketing funnel

Requirements

• 3+ years of digital marketing experience in a data-driven growth or performance marketing role focused on paid social in a B2C environment
• Proven expertise in managing and optimizing paid social campaigns on platforms such as Meta and TikTok Ads Manager
• Experience managing monthly budgets of $3M+ with a focus on metrics like CTR, CVR, CPA, CAC, and LTV
• Deep understanding of mobile acquisition measurement tools including MMPs, SKAdNetwork, attribution, and bid management
• Strong background in building and operationalizing creative testing pipelines across audience, creative, bidding, and funnel strategies
• Ownership experience with accountability for campaign performance and budget scaling
• Ability to independently analyze data, build reports, and communicate insights effectively to cross-functional teams
• Excellent problem-solving skills with a detail-oriented, proactive ownership mindset
• Experience with full-funnel media initiatives and launching new offerings in collaboration with product and creative teams

Benefits

• Competitive salary commensurate with experience and location
• Bonus opportunities and a competitive equity package
• Comprehensive health, dental, vision, life, and disability insurance plans
• Generous vacation policy and company-wide paid days off, including Chime Days
• 401(k) plan with matching contributions
• Wellness stipend to support health and well-being
• Paid parental leave: up to 24 weeks for birthing parents and 12 weeks for non-birthing parents
• Access to Maven family planning benefits with $15,000 lifetime reimbursement
• Flexible work arrangements with in-office and remote options
• Engaging in-person and virtual events, including wellness activities, social gatherings, and learning opportunities
• Supportive environment that values diversity