Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives and brand goals.
• Manage and grow the company’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, and emerging social channels.
• Plan, create, schedule, and publish engaging content including posts, videos, reels, stories, graphics, and campaigns.
• Monitor social media trends, platform updates, and audience behavior to identify growth opportunities.
• Manage community engagement by responding to comments, messages, and customer interactions in a timely and professional manner.
• Collaborate with marketing, design, content, and business teams to execute integrated campaigns and promotional activities.
• Analyze social media performance metrics and prepare reports with actionable insights and recommendations.
• Manage paid social media advertising campaigns, audience targeting, budget allocation, and performance optimization.
• Coordinate influencer partnerships, content creators, brand ambassadors, and external agencies where applicable.
• Ensure brand consistency, tone of voice, and reputation management across all social media platforms.

Requirements

• Proven experience in social media management, digital marketing, content marketing, or a related field.
• Strong understanding of major social media platforms, algorithms, content trends, and audience engagement strategies.
• Excellent content creation, copywriting, storytelling, and communication skills.
• Experience using social media management, scheduling, and analytics tools.
• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Analytics, and similar marketing platforms is an advantage.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Creative mindset with strong attention to detail and brand consistency.
• Excellent project management and stakeholder coordination abilities.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Preferred

• Bachelor’s degree in Marketing, Communications, Media, Public Relations, Business, or a related field is preferred.

Benefits

• Opportunities to lead and grow the company’s social media and digital brand presence.
• Exposure to innovative marketing campaigns, content strategies, and audience growth initiatives.
• Professional development and career advancement opportunities.
• A collaborative, creative, and performance-driven work environment.
• Access to modern marketing technologies, analytics tools, and emerging industry trends.