Responsibilities

• Develop and execute a holistic social media strategy aligned with overall brand and business objectives, with a focus on engaging pet owners and building brand affinity.
• Identify and capitalize on emerging social trends, platform updates, and algorithm shifts to keep the brand at the forefront of digital engagement.
• Set KPIs, track performance, and optimize content and campaigns to ensure measurable impact on engagement, audience growth, and brand awareness.
• Leverage analytics tools and platform insights to monitor performance, identify trends, and translate data into actionable recommendations for leadership and cross-functional partners.
• Own the execution and management of the social media content calendar in partnership with an external agency, providing clear direction, feedback, and strategic guidance.
• Support and create high-quality, platform-specific content (static, video, UGC, stories, etc.) that resonates with pet owners and performs well within platform algorithms.
• Film and produce social-first content, including product-focused posts and short-form video, using tools such as iPhone photography/video and lightweight design tools like Canva.
• Manage social communities and amplify user-generated content to build credibility and authenticity within the pet community.
• Collaborate closely with the influencer/creator manager and cultivate strong relationships with the online pet-loving community through thoughtful interactions and timely responses.
• Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to ensure social media supports key launches, promotions, and storytelling moments.