Social Media Manager

Glendale, CA (On-site)

$90K/yr – $115K/yrMid Level4+ years expSalaried Ft

Posted 1 month ago

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Job Summary

Own the social engine for brand and talent accounts, shaping strategy, content flow, and real-time coverage across major platforms.

  • Social Strategy & Execution: Own presence across Instagram, TikTok, Facebook, Pinterest, and others for brand and talent accounts.
  • Content Production & Calendar Ops: Brief and steer creators, write copy, and balance storytelling with promos in editorial calendars.
  • Engagement, Events, and Insights: Lead community management, live-event coverage, and translate trends into actionable improvements.

Job Description

Responsibilities

  • Own social media strategy and execution across both accounts on all active platforms (Instagram, TikTok, Facebook, Pinterest, and others)
  • Develop and manage content calendars that balance brand storytelling, product promotion, community engagement, and trend participation for each account
  • Brief, direct, and manage a Content Creator and Social Videographer/Editor on video and photo content needs
  • Write compelling copy for posts, captions, Stories, and short-form video across both accounts
  • Manage community engagement, responding to comments, DMs, and mentions in a timely, appropriate voice for each account
  • Attend live events and work alongside executive talent to capture and develop real-time content
  • Monitor platform trends, algorithm changes, and competitor activity; adapt strategy accordingly
  • Track and report on social performance metrics across both accounts
  • Support campaign launches, product announcements, and brand moments with timely, relevant social content
  • Collaborate with Marketing teams on paid social amplification of organic content
Softline Solutions logo

Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006
Canada, North Carolina, USA
21 employees (1 in marketing)

Traffic Signals

Monthly Visitors
556
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)
Median Career Experience
15 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
2