Social Media Manager at Softheon | USA | $76K/yr – $90K/yr

Softheon

Social Media Manager

USA (Hybrid)

$76K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize social across three brands with a mix of organic and paid work, targeting distinct audiences and business goals, while driving engagement, thought leadership, and recruitment support.

Own social strategy and content calendar across three brands, including executive profiles and events
Lead data-driven campaign planning, optimization, and cross-functional alignment with Product, Marketing, and Sales
Collaborate with Talent and Content teams to amplify hiring and brand storytelling across channels

Job Description

Responsibilities

Develop and execute comprehensive social media strategies across three brands, tailored to distinct audiences and business goals
Own the content calendar and publish daily posts, ensuring consistent, high-quality content across platforms
Manage and optimize both organic and paid social campaigns to drive awareness, engagement, and conversions
Create, edit, and publish engaging content, including copy, visuals, and short-form video
Ensure consistency in brand voice, messaging, and positioning across all social channels
Manage executive social media presence to support thought leadership initiatives, as needed
Monitor, engage, and respond to followers to build community and strengthen brand trust
Lead social media coverage for events, including live posting, recaps, and amplification
Write and distribute LinkedIn and company newsletters across social and email channels
Partner with the Content Manager and Creative Designer to develop and execute high-impact content

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent experience
3–5 years of experience managing social media accounts (LinkedIn, Facebook, X; YouTube, Reddit, and Instagram a plus)
Proven success growing engagement, reach, and brand awareness through both organic and paid strategies
Background in B2B, preferably Insurtech, SaaS, or health insurance
Experience leveraging AI tools to enhance content creation and efficiency
Experience with paid social media campaigns is required
HubSpot Social Media Marketing Certification Course: Get Certified in Social Media Strategy
HubSpot Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level
Proficiency in social media tools and platforms, with a strong understanding of best practices, algorithms, and emerging trends
Experience using social media management and analytics tools
Ability to translate data into actionable insights and strategic recommendations
Exceptional writing, editing, and communication skills across formats and audiences
Strong project management skills with the ability to manage multiple priorities and deadlines
Comfortable presenting ideas and performance insights to senior leadership
Hands-on, proactive approach with a willingness to execute tactically
Basic design and video skills
Experience managing senior leaderships social media presence is preferred
Creative storyteller with a strong sense of audience and messaging
Collaborative mindset with strong interpersonal skills
Proficiency in Microsoft Suite (Word, PowerPoint, Excel, Teams) required

Preferred

Experience managing senior leaderships social media presence is preferred

Benefits

Comprehensive benefits package that includes health, vision and dental coverage for you, your spouse and dependents
A monthly wellness stipend and internet stipend
401K w/ a match; immediately vested, employee assistance program, disability/life insurance, and parental leave
15 days to discretionary PTO based on YOS
9 additional paid holidays
Referral bonuses, discretionary bonus program, spot bonuses and professional development opportunities

Softheon

3.1 Glassdoor

Softheon builds the infrastructure behind modern health coverage.For more than 25 years, Softheon has helped health plans operate at scale across the most complex healthcare markets in the country. Our purpose-built SaaS and BPaaS solutions power the full coverage lifecycle, from shopping and enrollment to billing, payments, reconciliation, and ongoing member engagement.Today, one in three ACA health plans relies on Softheon, and our platform supports tens of millions of enrollments and billions in premium transactions across ACA Marketplaces, Medicaid, Medicare Advantage, and employer-funded models like ICHRA.What sets Softheon apart is not just technology, but execution. Our modular platform integrates with existing ecosystems, adapts quickly to regulatory change, and reduces administrative burden without sacrificing accuracy, compliance, or member experience. Health plans choose Softheon to modernize operations, control costs, and grow sustainably in highly regulated, margin-sensitive environments.Trusted by CMS and recognized by organizations including IDC, AHIP, ACAP, and HCEG, Softheon partners with mission-driven organizations working to expand access to affordable, high-quality coverage.

Founded in 2000

Stony Brook, New York, USA

241 employees (10 in marketing)

www.softheon.com

47% recommend to a friend

40% CEO approval