Responsibilities

• Run Serenity's corporate social accounts, publishing high-quality posts that reflect a professional, high-level brand voice.
• Develop and scale a personal branded account using your likeness that educates the audience about mental health related topics and periodically promotes the main account.
• Work closely with the Influencer Marketing Manager to plan cross-promotion, coordinate and approve creator content, and align influencer activity with the corporate content calendar.
• Own and enforce brand guidelines as it relates to social media content.
• Provide clear briefs and brand guidance so influencer and creator content reflects Serenity accurately and on brand.
• Monitor, respond to, and engage with comments, messages, and mentions in a way that builds community across both internal and external accounts.

Requirements

• 3+ years of experience managing social media accounts for a brand or organization, with a portfolio that shows your work and results.
• A portfolio including a minimum of one corporate account and one personal account with a minimum of 20,000 followers on Instagram. For the corporate account, candidates must provide proof of inbound lead generation.
• Experience collaborating across teams, including paid media and influencer or creator partners.
• Comfort with social analytics and the ability to turn data into recommendations.
• A trend-spotter's instinct and genuine enthusiasm for social and for the Serenity mission.

Benefits

• Ownership of a growing mental health organization's social presence and brand voice.
• A collaborative team where social, influencer, and paid work closely together.
• Room to experiment, grow, and shape how Serenity shows up online.
• Excellent benefits: We cover 90% of medical, dental & vision for you and your family.
• 401(k) - because your future deserves self-care too.
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
• Employee Referral Program.