Responsibilities

• Create content across formats. Shoot and edit short-form video and photography (lo-fi self-produced and event capture), and produce graphics via Photoshop / Canva, for RYTHM and RYTHM Beverage social channels.
• Travel to RYTHM and RYTHM Beverage events to capture and deliver social content in real time, including evenings and weekends.
• Develop and execute a winning social strategy (in concert with the Sr. Social Media Strategist) that drives audience engagement and growth while building the brands.
• Own an ongoing content calendar across all key social channels, in partnership with the broader brand teams.
• Write engaging, channel-appropriate copy that manifests each brand’s voice authentically.
• Continuously monitor performance and translate channel / campaign data into actionable insights; establish social KPIs and produce monthly reports tracking progress.
• Conduct periodic competitive audits and implement new / reactive plans as needed.
• Partner with the Community Manager on community initiatives and the Influencer & Affiliate Manager on creator content.
• Stay current on platform guidelines and cannabis industry restrictions, with an eye toward successful, compliant workarounds by channel.