Responsibilities

• Social Media Strategy & Execution: Lead the organic social media strategy across multiple Ruby Labs brands and platforms (TikTok, Instagram, Facebook, YouTube, Snapchat), with a direct focus on driving organic growth and product trials.
• Campaign Ideation: Conceptualise and launch viral content campaigns, including giveaways, challenges, collaborations, and community-driven initiatives.
• Content Calendar Management: Create and manage monthly content calendars for each brand, ensuring strategic alignment, platform-specific optimisation, and timely delivery.
• Performance Growth: Grow our follower base and engagement while improving social media’s contribution to total product sign-ups and trials. Regularly analyse performance and make data-informed decisions to improve results.
• Creative Collaboration: Work closely with designers to guide content production and ensure the highest quality output aligned with each platform's best practices.
• Analytics & Reporting: Track and report on key metrics weekly and monthly. Use data to inform future content and optimize performance.
• Trend Spotting: Stay up-to-date with the latest platform trends, viral formats, and algorithm changes. Be proactive in suggesting new ideas and testing new platforms or features.
• Cross-functional Alignment: Collaborate with product teams to align messaging and ensure consistency across channels.

Requirements

• Experience: Minimum 3 years of hands-on experience managing social media accounts across multiple platforms with a proven track record of organic growth and engagement.
• Platform Expertise: Deep understanding of TikTok, Instagram, Facebook, YouTube, Snapchat – their audiences, formats, algorithms, and growth strategies.
• Creative Thinking: Strong ideation skills. Must be a content and campaign brainstormer who knows how to turn ideas into viral content.
• Execution Excellence: Experience managing content calendars, posting schedules, engagement workflows, and reporting systems.
• Analytical Skills: Ability to measure performance, identify growth opportunities, and optimize content based on insights.
• Communication: Excellent written and verbal communication skills in English. Bonus points for strong visual storytelling and short-form video content experience.
• Ownership Mentality: Highly autonomous, proactive, and comfortable taking full responsibility for the performance and direction of our social channels.

Preferred

• Experience working with subscription-based or digital consumer products.
• Experience growing accounts from zero to significant following.
• Strong understanding of content virality and shareability mechanics.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0