Responsibilities

• Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms
• Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms
• Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts
• Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization
• Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities
• Coordinate and execute social content shoots, both with and without talent, in collaboration with production teams
• Manage and partner with an editor/content creator to produce short-form video and platform-specific content
• Optimize content for each platform based on format, trends, and performance insights
• Support promotion of affiliate and commerce content across social channels
• Partner with marketing on paid social campaigns, including boosting and performance optimization

Requirements

• 5+ years of experience in social media marketing, content creation, or digital media
• Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
• Experience working in content-driven environments, ideally within media, entertainment, or production
• Experience supporting social campaigns, including working with content partners or influencers
• Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
• Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
• Data-driven mindset with experience using analytics to inform decisions and optimize performance
• Familiarity with paid social, including ad setup, execution, and basic optimization
• Strong communication skills with a clear, concise writing style
• High level of judgment, attention to detail, and understanding of social media best practices and ethics

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off
• global access to mental health and financial wellness support and resources
• retirement options (401(k)/pension)
• not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.