Responsibilities

• Develop, own, and refine Huckleberry’s social media strategy across all key platforms, including setting intent, content philosophy, and audience growth tactics
• Create and manage a comprehensive content system aligned with business goals, prioritizing relevance and community engagement over fleeting trends
• Lead the creative process, from briefing teams to hands-on content creation and editing
• Manage the social media calendar, planning, and scheduling content for current and emerging platforms
• Own community management by maintaining the brand voice in comments, direct messages, and community spaces; develop scalable systems for engagement
• Design and implement KPI frameworks to measure social performance, linking results to broader brand and business objectives
• Stay informed about evolving social media trends, platform updates, and cultural shifts to inform strategic decisions
• Collaborate with brand, product, and growth teams to integrate social initiatives into larger campaigns and product marketing efforts

Requirements

• 5+ years of experience in social media or brand marketing, with demonstrated growth in strategy ownership
• Strong portfolio showcasing creative thinking and strategic planning, including compelling captions and quarterly content briefs
• Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform-specific culture, algorithms, and content norms
• Proficiency in using data analytics to formulate hypotheses, measure success, and communicate insights effectively
• Experience working within consumer, lifestyle, wellness, parenting, or family-oriented brands
• Excellent project management skills with the ability to handle multiple initiatives simultaneously
• Strong communication and collaboration skills to work effectively across cross-functional teams